Google has a new service for local business called Adwords Express. An easy way to get noticed and bring people in the door. Macado Media can assist you in this.
For local business’s your Google place page can be as important as your website. Your place page can be listed ABOVE the organic search results. Optimizing your Places page is crucial to getting good rankings. Google has stopped showing 3rd party reviews on places pages. See this blog post for details.